My Work
Although Fazoli's recently rebranded, I still felt there was area for improvement. The inspiration for the redesign actually comes from their original logo. I wanted to give the logo a modern feel with a retro aesthetic while using colors similar to those already used by Fazoli's.
The demographic for this pizza company is college students on a budget that also desire quality food. As a college student on a budget who loves frozen pizza, I wanted to emphasize the very low price of these pizzas.
The logo is based on the average college font and the looser font below is meant to represent the gourmet aspect of this pizza company.
I wanted to highlight the fact that this cold brew would be from Colorado; the name Ascension Coffee is meant to be reminiscent of mountains. This idea is repeated with the mountain image on the packaging. The jagged edges on the mountains and their color are meant to also represent ice cubes.
This digital ad is part of a cohesive group of pieces designed by myself and three others.
The paint splatters, logo, and thick border are present in each piece. I wanted to
bring these themes to life by creating a simple, but attention-grabbing animation.
Adventure
Bargains
Adventure Bargains would be a travel agency that helps people get the best deal possible for transportation to and from a destination. The postcards are the initial piece of this brand, meant to get word out about the company.
​
The brochure below is the latest addition to the brand that has specific information per each customer within a database, including suggestions on where to travel to based on where said customer hasn't been before.
​
